Paid Media · Service Overview
Full-Service Paid Media
Management Program
End-to-end campaign strategy, creative development, audience targeting, bid management, product feed optimization, and performance analytics across Google Ads and Meta — built to maximize return on ad spend and lower the average cost per customer acquisition.
Section 01
Introduction & Service Overview
All Digital Everything, Inc. ("ADE") will partner with [Client Name] ("Company") to develop, manage, and continuously optimize a full-service paid media program across Google Ads and Meta Ads (Facebook & Instagram). This engagement covers end-to-end campaign strategy, creative development, audience targeting, bid management, landing page alignment, and performance analytics. ADE will function as an extension of the Company's marketing team, applying deep platform expertise and data-driven optimization to maximize return on ad spend and lower the average cost per customer acquisition.
What ADE will deliver. Actionable business intelligence across all paid media channels, reporting on key performance indicators including impressions, clicks, click-through rates, cost per click, conversion rates, cost per acquisition, return on ad spend, and revenue attribution. All strategic recommendations will be grounded in this data to ensure measurable, scalable growth.
G Google Ads Management
f Meta Ads Management
◈ AAiE — AI-Powered Intelligence
↗ Analytics & Reporting
Section 02
Google Ads Management
ADE will create, manage, and refine paid search campaigns through Google Ads with the goal of driving qualified traffic, lowering cost per acquisition, and maximizing return on ad spend. Campaign strategy will be built around the Company's promotional calendar, product catalog, and business objectives — with ongoing optimization informed by real-time performance data.
Section 03
Meta Ads Management
ADE will create, manage, and optimize paid advertising campaigns across Meta's platforms including Facebook, Instagram, Messenger, and the Audience Network. Campaign strategy will be tailored to the Company's objectives — whether focused on awareness, traffic, engagement, lead generation, or direct sales — leveraging Meta's full suite of targeting, creative, and measurement tools to deliver efficient results at scale.
Section 04
Business Intelligence, Reporting & Analytics
ADE will deliver a comprehensive analytics and reporting framework to ensure full visibility into the performance of all paid media initiatives across Google and Meta. Weekly automated reports will be accessible through a custom dashboard, and a detailed monthly performance report will be prepared with strategic commentary, trend analysis, and actionable recommendations.
Section 05
AAiE — AI-Powered Intelligence
As part of this engagement, ADE will provide access to AAiE (All AI Everything), ADE's proprietary artificial intelligence platform purpose-built for digital strategy and optimization.
Included at No Additional Cost
AAiE — All AI Everything
AAiE leverages advanced machine learning and real-time data analysis to surface actionable insights across paid media campaigns, product catalog, and customer behavior. The platform is designed to accelerate decision-making, uncover hidden opportunities, and enhance the overall effectiveness of the Company's digital marketing investment. ADE will integrate AAiE insights into all strategic recommendations, reporting, and optimization workflows throughout the duration of this agreement.
Machine Learning
Real-Time Data Analysis
Campaign Intelligence
Product Catalog Insights
Audience Insights
Optimization Workflows
Strategic Recommendations
✦ Included at no additional fee beyond management and media spend fees
Section 06
Fees, Expenses & Payment Terms
Monthly management fees are structured as flat per-account fees plus a tiered media spend threshold fee paid NET 30. All fees cover the full scope of services including strategy, campaign management, creative development, optimization, and reporting.
Paid Social Management
Meta Ads (Facebook & Instagram)
$2,500
per account / per month
Paid Search Management
Google Ads
$1,500
per account / per month
Media Spend Threshold Fee · Paid NET 30
| Monthly Paid Media Spend |
Fee Rate |
Payment Terms |
| $0 – $50,000 |
10% of media spend |
NET 30 |
| $50,001 – $100,000 |
8% of media spend |
NET 30 |
| $100,000+ |
Enterprise |
Inquire for pricing |
Out-of-scope work. Any work requested outside the scope of this agreement will be scoped and quoted separately before commencement.
Section 07
Terms, Duration & Renewal
ADE will send invoices on the first business day of each calendar month with a thirty (30) day payment window.
Initial Term
6 Months
Agreement commences on the start date and runs for six (6) full calendar months.
After Initial Term
Month-to-Month
Agreement automatically continues on a month-to-month basis after the initial six-month period.
Non-Renewal
Written Notice
The Company may elect not to renew at any time after the initial term. This agreement terminates at the end of the calendar month in which written notice is provided.
Termination for Cause
30-Day Cure Period
Agreement may be terminated immediately by the Company if ADE defaults on a material obligation and fails to cure within thirty (30) days of written notice.
Sections 08 & 09
Confidentiality, Data & Intellectual Property
08 Confidentiality & Data Handling
ADE acknowledges that in the course of performing services under this agreement, it may have access to proprietary and confidential information belonging to the Company, including but not limited to customer data, advertising account credentials, sales figures, marketing strategies, and business plans. ADE agrees to maintain the confidentiality of all such information and will not disclose it to any third party without the prior written consent of the Company. All advertising accounts, audience data, and creative assets remain the sole property of the Company at all times.
09 Intellectual Property & Ownership
All ad copy, creative assets, campaign structures, audience segments, and other deliverables produced by ADE specifically for the Company under this agreement shall become the property of the Company upon full payment. ADE retains the right to utilize general methodologies, frameworks, and non-proprietary tools developed in the course of this engagement.
